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    且论统治美国的“潜规则”

     
    奥运燃圣火,天涯共此时。就在全世界绝大多数国家正在直播北京奥运会,共赏这一盛大开幕式时;美国观众却不得不为此进行长达12个小时的漫长等待。更令我们这些海外观众郁闷无比的是:一个完整有序的开幕式被悍然切割为十几个部分,强行插入大量广告。很烦,很败兴。这就好比先敲碎一个精美的陶瓷艺术作品,再强行使用俗气无比的黄金把它镶嵌起来,完全破坏了应有的艺术氛围和整体效果。其实我并不是绝对的反对广告,但凡事要有度,要以不伤害节目的艺术性为前提,这次转播的剪切繁多而又突兀,用周星星的话来总结一下是属于失败中的失败。
     
    NBC付出9亿美元的巨额转播费,买断了奥运会在美国境内的独家转播权。也正是由于这种垄断地位,使它敢于无视美国观众的收视要求,傲慢而又愚蠢的决定将开幕式延时播出。它们的发言人针对外界的批评声称:“这是一个商业决定,这样做是为了保护我们的广告商。”
     
    典型的例子还有:美国收视最高,最受欢迎的四大体育节目,无论是橄榄球,篮球,棒球,还是冰球,比赛本身绝对不会让你连续观看超过10分钟以上,必须插播广告,还为此特别发明了“商业暂停”这个世界仅见的怪胎,堂而皇之的凌驾于比赛规则之上,用连绵不绝的广告洗刷着美国观众的大脑,不断挑逗和刺激他们的物质欲望。可怜的美国观众对此无能为力,早已习以为常。(插一句题外话,也许就是因为足球很难暂停插播广告,导致职业足球联赛在美国很难生存。女足职业赛已经破产,男足也仅仅能够求生而已。)
     
    推而广之,由体育到经济,再到政治,到底是什么在统治着美国?
     
    归根结底,还是这个维护大财团商业利益的“潜规则”在统治着美国。
     
     
     
     
     
     

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